|Added Oct 2, 2016 Views 327 Rating|
How to Determine Whether an SEO Agency is Good for You
To get clients, small businesses like accounting firms need to market their websites. If you cannot get a steady flow of customers, achieving your revenue objectives will be nearly impossible. Majority of people search online for accounting firms. When the prospects search for accounting service providers in your area, your website should be among the ones on the first pages of search engines. This means your websites should be optimized to appear on search engine results for specific keywords that your target customers are likely to be searching for.
Getting your accounting website to rank high on search engines for competitive keywords is not easy. There are various on-page and off-page tasks that should be done on the site to make it rank high on search results. You can hire an experienced search engine optimization company to help you with the website’s SEO. You have to do some research to find an excellent SEO company to hire. After identifying a couple of SEO agencies in your area, the next task will be determining which one to hire.
Consider the experience of the teams and results they have gotten in the past when evaluating the SEO companies. All companies you will contact will seem ideal to hire for SEO services. However, you should thoroughly evaluate any company before deciding whether or not to hire it. There are a number of questions you can ask any potential company you want to hire to determine its suitability for your project. Ask the two questions below:
What do you think of my website’s technical structure?
Ask the company to evaluate the technical structure of your website. Find out whether your website’s backlinks need to be changed and if any on-page optimization will have to be done. Find out which are the main factors that your website should be focused on to improve search engine rankings. You should also inquire about the backlinks the company will build to your site.
What changes will be made?
Another questions to ask is about the changes that the company will do on your website. An experienced SEO agency will know the changes that will have to be done both on-page and off-page. In case of any on-page changes, consider the keywords that the company will propose you go after. Check the answer provided for this question to determine whether the agency has experience working with companies in your industry.
You can be confused on what to look for when looking to hire a small business SEO agency. You can know whether an agency you want to hire will be right for your company by asking the two questions above.