|Added Oct 2, 2016 Views 253 Rating|
Tips on Hiring a Small Business SEO Agency
It can be quite a challenge to know which SEO company to hire to generate traffic and leads for your small business. The constant changing SEO landscape requires businesses to have strategies that will benefit them in the long run. You should avoid hiring an SEO company that is only interested in getting traffic to your website within a short time. Before signing up for any SEO service, you should know what you would like to achieve in terms of traffic and leads. Therefore, proper SEO should be focused on high rankings as well as providing a good user experience.
The days of choosing an SEO company based on some three package options are long gone. While building 100 low quality links with your target keywords as the anchor text may work in the short term, good luck with generating long term leads. Such approaches have been proven to fail in the long term. Apart from this, such link building tactics have been discouraged by search engine companies. Continuing to follow such practices can make your website be penalized and deleted from search engine rankings.
With the above information in mind, you should take time to find a good SEO company for your small business. This is even more important for accounting firms, which usually do not have large budgets for paid advertising methods. Below are some tips to consider when choosing a small business SEO company.
SEO Strategy of the Company
Your accounting firm is probably different from that of your competitors. This being the case, you may need a different SEO strategy. Find a SEO agency that will set up a customized online marketing plan that will increase leads to your website. A good company should be sure why a specific strategy will be right for your accounting firm. Check that the strategy is made to deliver long term results for your business.
Consider More than Keyword Ranking
Most small businesses mistakenly think that success in SEO means getting their website ranked on page one of search engine results for a set of keywords. It is true that you can use keyword ranking as a measure of success for your SEO efforts. However, relying entirely on keyword ranking as a measure of success can be misleading. To begin, do the keywords you are ranking for have any significant traffic? Why should you optimize your website to rank for keywords no one is searching for? You should measure success by checking how much traffic is coming to your website from a list of long tail keywords that your market types on search engines.