|Added Aug 5, 2017 Views 20 Rating|
Facilitating Competition Among Sales Team Members
The main aim of business is to make as many profits as possible, and one of the ways to make profits is to increase the sales levels of the firm. Thus, you need to have the best sales team with necessary sales skills to help reach targets. For the team to work in the best way, it is necessary that you encourage competition among them so that they can function tirelessly to outdo each other and at the same time, the sales quantities improve. So we can look at some of the ways how to increase competition among salespersons for the benefit of the business.
Get rid of non-performers – It is better to have a small team of highly performing individuals than to have a large group which has several unproductive workers. Non-performers do not improve in spite of any efforts to teach them and providing any form of assistance to them. The more you tolerate them, the more you will spend money paying their salaries without their compensation in sales. Get rid of such people to serve the company’s resources and boost the morale of the rest of the team.
Train the best salespersons – Use the little resources the business has to train potential and capable salespeople so that they can deliver efficiently.
Provide a conducive atmosphere – Give direction to the sales team. Facilitate the sales team with materials that they require so that their work is made easier and enjoyable and they will be motivated. It is proven that workers are productive only when their working conditions allow them to operate efficiently.
Insist on proper accountability – Accountability is essential in a sales team so that every person is responsible for his activities and this also facilitates carrying out disciplinary actions whenever one goes against company’s policies. Accountability ensures that there are no excuses and blame games among sales staff which are likely to lower performance.
Give improvement opportunity to every staff of sales team – You can to this by showing them how to utilize their time efficiently so that there is no wastage. Proper use of time in sales translates to high sales. Help them to do proper planning of time to avoid time wastage.
Have a joint agreement on sales targets – Do not set goals for the sales team but rather have a unanimous agreement with the team on reasonable targets which are achievable within certain time intervals.
Prompt reporting – Do not comprise when it comes to sales reports as it contains vital information for the business. Reports have information which you can use to make informed decisions which can influence various sections of the firm. Informed decision making using sales report information is beneficial to the firm in strategic planning.
All these ways lead to empowering the sales team with skills which enhance healthy competition among them. Do not forget to reward best performing team. Focusing on all the above factors will increase the productivity of sales team.