Small Business Website Must Haves More and more local small enterprises are seeing the benefits of building a web presence. The reason for this is that it is online that their customers will be found. However, the sad news is that most enterprises have their sites created without examining what they are trying to accomplish. For most small organizations, their websites are seen by two different and distinct audiences- the existing and potential customers. Regardless of who your viewer or audience is, your small business website should have the following features. Easy to Operate When a visitor gets to your site, their ease of navigation around your site is an essential component of their user experience. You may have the best-looking site ever and the most incredible products available but if the customers experience difficulties in finding what they want then your small business website is not performing its function. It is important that you make sure that you include a visible search box and one that works. Include links that are precise and clear. Do not include links that are too small and cannot be viewed or those that require magnification to be seen.
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Enticing Content In today’s technologically advanced world, the only difference that exists between your site, the competitor’s site and just any other guy’s site the quality of your content. Producing content that adds value to the reader is critical to boosting your small business website. For your small business website, it is critical that you highlight your best content as much as you can and this focused attention will be drawing attention to the best part of your product.
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Get a Blog A blog is the best way to capture more attention to your small business website. Your blog is your company voice that adds a large amount of personality to your business. Visitors will want to know that there is a real person associated with your website whom they can interact with. The blog is what creates a difference between you and everyone else, and it can get you ahead of your competitors. Your the blog gives you the chance to write about anything including the most recent news in the industry, make important announcements as well as what you have been up to. Include Testimonials and Reviews Obtaining reviews is often overlooked as not being important, but this is not the truth. So get testimonials as often as you can and be sure to use them. Contact Information Having your full range of contact details added to your small business site is an additional way of adding the necessary credibility that all businesses should have and one that is often ignored. Make Sure that you have displayed your land based address, phone number and email address in addition to the social media platforms like Twitter, FaceBook, and Linked In among others. Availing several contact details improve your Search Engine Optimization as the Google spiders can locate you and increase your local listings ranking.